Does brand have any advantages?
People are skeptical when thinking about brand but let's clear it out with showcase of few basic advantages that a brand carries
1. It gives you an identity
2. It gives you a purpose
3. Enables you to tell stories to connect
4. Helps you market or create a new market
5. Helps you command a price due to differentiation
And a lot more, which enables you as you discover how you serve the market better.