As businesses try to adapt to the online marketing realm, Airbnb Inc. efforts paid off when they slashed down spending on advertising and started investing in brand marketing. The team has now made some changes in the marketing strategy in the recent years. Way back in 2019, the company tried to spend less on search advertising and count on broad marketing campaigns. Moreover, Airbnb reduces the expenses for the overall marketing activities. Such a move had brought in lot of difference as compared to the first quarter of 2021. Brand marketing is certainly delivering great results with better returns. It has eventually helped the company to grow and expand its business across many countries. The team also perceives brand marketing to be a great way to balance supply and demand rather than drawing in many customers.
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